Small Business Saturday

Small Business Saturday is an annual event held on the Saturday after Thanksgiving to encourage consumers to shop at and support local small businesses. It falls between the major shopping days of Black Friday and Cyber Monday and was launched by American Express in 2010. During the event, small businesses often offer special promotions, discounts, or host community events to attract customers. The 95th Street Business Association is proud to support member businesses with resources to help them leverage this special day.